Friday, March 15, 2019
E-campus.com :: essays research papers
Ecampus.comq     Product- Ecampus.com is an meshwork corporation that offers a wide variety of college supplies and other related items online. However, the radical carrefour that is being marketed is college text restrains and books. In fact Ecampus.com claims to be the largest college bookstore online, and to gain all books in print available to customers. q     Price- In terms of price, Ecampus.com offers their product at an inexpensive, discounted price compared to the typical bookstore price. Having books available at an affordable price for college students is one of the companys main concern and is evident in their relegation statement, as it claims "to provide the easiest, fastest and cheapest way for college and university students to buy textbooks and stuff". On the web site the company as well as displays the actual price of the book being bought and the price they offer it at, in battle array let the students be aw are of how much they are saving.q     Promotion- Ecampus.com have gone through peachy lengths to promote their company, especially during the summer of 1999, which around the time when they officially launched their company to the earth. Their promotion efforts during the period were extremely vital to the companys growth since they had just of late entered the market and also because the school period was soon the start shortly. On July 2, 1999, Ecampus.com officially went live with their web site, during a press conference, which was held in order to introduce their company to the public. Their promotion efforts continued to reach the public through, the meshing and mass media. Various commercials for instance, began to surface nationwide, directed primarily for their target market, which were college students. Ecampus.com also chose other channels of promoting their service, which includes flyers on college campuses and magazine ads.q    &n bspPlace- The great thing near Ecampus.com is an internet company and is accessible via the computer, which makes it all the more convenient for the customers to shop. This tone of the company gives them the advantage over other retail bookstores that are non online and are limited to only a small portion of the market. By making Ecampus.com strictly and internet company, they are able grab a large part of the market share since they are open to the public at a global scale, rather than on a local anaesthetic scale.Target Market-College studentsq     Demographically/Psychographically- Ecampus.com target their market on the demographic basis of sex, age, bank line and income.